Eyas Gaming partners with Crucial Compliance
Eyas Gaming, the operator behind well-liked on-line casino brand MerkurSlots.com, has partnered with Critical Compliance to mitigate player harm right after not too long ago generating its debut in the UK market.
Eyas Gaming is making use of the Essential Player Protection (CPP) technique which has been developed as a single, scalable answer for compliance and organization management. The ultimate aim is to boost the accuracy of overview for AML and Accountable Gambling to increase the  protection of at-danger players.
This is carried out via 19 harm markers that are combined with sophisticated algorithms and machine finding out which has been calibrated to the Merkur Slots business. These sophisticated models are primarily based on person player behaviour and are segmented at the core by item, country, vertical and  channel.
This makes it possible for Eyas Gaming to examine player behaviour not only with the wider cohort but also against their individual benchmarked behaviour over time, which is crucial to minimising gambling connected harm. CPP then enables Eyas to automatically interact with players about their gambling behaviours and habits, by means of the complete integration with Adobe.
CPP drives player interaction on a timely and certain basis to educate players of how to  keep in manage of their play and utilise the RG tools offered to support them do this. From the client viewpoint, this guides them even though their personal playing habits to hold them in the “entertainment zone”.
The use of CPP in monitoring and assessing player behaviour permits players to continue enjoying on the internet gambling with out experiencing harm. CPP also monitors, tracks and shops all actions and interactions taken in between Eyas and its players, which is critically critical when it comes to offering evidence to the regulator or player that it took essential action, and can then show the resulting change in play.
Andy Masters, COO at Crucial Compliance, stated: “We are delighted to have partnered with Eyas Gaming and to be offering the operator with our strong Essential Player Protection solution into the Bede Platform and Adobe Campaign.”
“It is the only compliance platform that has been built from the ground up by compliance specialists for the distinct purpose of compliance and with a concentrate on a single view and holistic player protection.”
“CPP improves the output and efficiency of the compliance group, enabling the Eyas group to focus on the most at risk players. The tool is also supported by an seasoned education, information and analytical group who continue to assistance the needs of the organization in an everchanging regulation landscape and as they enter new markets.”
Adam Joseph, COO at Eyas Gaming, stated: “We take player protection incredibly seriously and in Critical Compliance we have a companion that can supply us with the platform and tools we want to take responsible gambling to the subsequent level.”
“Its technologies is at the cutting edge of accountable gambling and is supported by an knowledgeable group on hand at all occasions to make sure that we maximise the possible of the platform and tools accessible by way of Critical Player Protection.”
“This partnership is proof of our commitment to accountable gambling and compliance, and will be essential to our good results in the UK market place and beyond.”