Pragmatic Play indicators new three vertical iGaming deal with Tower Star in Paraguay
In a move that further bolsters its presence in Latin America, Pragmatic Play has reached a three-vertical deal with Paraguayan operator Tower Star that will see the on-line domain’s customers achieve access to the provider’s slots and reside casino portfolios alongside a lineup of virtual sports goods.
Courtesy of the multi-product content deal, the Latin American brand’s consumers will now be capable to get pleasure from slots items such as the wildly well-liked John Hunter series, including the recently released Egyptian-themed Book of Fallen, and Gates of Olympus, which won Pragmatic the hotly-contested Game of the Year award at the EGR Operator Awards at Grosvenor Home in London on November 25, 2021.
The provider will also supply the operator’s customers with an array of virtual sports merchandise, including football and horse racing, as effectively as its live casino portfolio, which in addition to casino classics such as blackjack and roulette, attributes innovations such as  Sweet Bonanza CandyLand, which transforms its 2019 hit slot Sweet Bonanza into a mega wheel-style game with two thrilling bonus games.
Natalia Cristaldo, Advertising and marketing Manager for Tower Star, commented on the multi-vertical content deal, saying…
“Pragmatic Play’s reputation speaks for itself as an award-winning supplier of premium items, and we’re delighted to be taking 3 verticals from them.
“We’re always seeking to add major content material to our supplying and look forward to a strong working relationship collectively.”
The agreement additional expands the Gibraltar-based multi-item content provider’s presence in the swiftly expanding LatAm market soon after recently agreeing a content material deal with up-and-coming on the web casino brand Locosbet and with BPlay and Jugadon.bet.ar in Buenos Aires prior to that.
Both of the collaborations were made feasible after in June 2021 Pragmatic Play secured authorization from nearby regulator Lotería de la ciudad de Buenos Aires (LOTBA) to launch its items in the City of Buenos Aires.
Confirmed content material:
Also commenting on the new partnership deal, Victor Arias, Vice President of Latin American Operations at Pragmatic Play, stated through firm news that their multi-item portfolio “gives operator partners the opportunity to roll out established content material to players with a wide range of tastes” and they are “delighted” to sign the multi-item deal with Tower Star.
“We’ve expanded across the entire region swiftly and this marks one more thrilling step forward for us in Paraguay.”
The collaboration follows Pragmatic Play’s announcement that it has extended its LatAm team, which is led by Victor Arias, possessing made Javier Samel the new Argentina Nation Director.
Samel, who previously held roles as Head of Enterprise Improvement LatAm at SportingTech and Operation Manager of On the internet Gaming Unit at Grupo Boldt, has much more than 12 years of experience across the gabling arena in the region. The appointment expands on Pragmatic’s “localisation approach,” which has seen the provider quickly grow its presence across the continent.