Scientific Games announces entry into live casino market acquires Authentic Gaming
In maintaining with its worldwide expansion ambitions, Las vegas-based gambling company Scientific Games Corporation (NASDAQ: SGMS) has created its move into the reside casino vertical through the acquisition of Genuine Gaming.
The investment bolsters Scientific Games’ in-house development capabilities to create reside casino goods, particularily for the booming U.S. market place where the supplier anticipates establishing new studios to provide localized products for operators all through the region.
Commenting on the new addition, Barry Cottle, Chief Executive Officer for Scientific Games said they are “thrilled” that Genuine Games has joined the Scientific Games’ family and expand their premium item portfolio as they implement their vision to become “the major, cross-platform international game firm.”
Market place opportunities:
The CEO explained…
“The collective power of Genuine, our proven Table Games titles and our OpenGaming platform enable us to capitalize on a growing U.S. market opportunity with our special omni-channel approach.” said Barry Cottle, CEO of Scientific Games.”
Genuine Gaming, which is primarily based in Malta, has buit a reputation as a live roulette specialist, streaming its cutting-edge games from a state-of-the-art studio and some of the most luxurious casino resorts in the world. The Sliema-headquartered firm recently expanded its portfolio, adding reside blackjack, while its upcoming product roadmap will feature baccarat.
The supplier also recently made its South Africa debut with on the web betting and gaming organization Betway Group, which followed its entry into Spain with Entain for 5 live roulette installations in the Gran Through Casino, Madrid. Other customers incorporate top brands such as 888, LeoVegas, Mr Green, GentingBet amongst other individuals.
“Scientific Games’ top position in the US, their focus on high quality games content and marketplace-major iGaming platform make them the perfect home for Genuine to expand our footprint in the US and European markets,” mentioned Genuine Gaming Chief Executive Officer and founder Jonas Delin. “Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are capable to embark on our studio expansion and game diversification strategy in complete force.
“Our approach is driven by a relentless concentrate on delivering premium high quality reside dealer content material where focus to detail, client customization and innovation are the corner stones that our special live dealer games are based on. This partnership will propel this mission and be a game changer in the quickest expanding segment in the gaming business.”
Also commenting, Dylan Slaney, Chief Executive Officer iGaming for Scientific Games, said that Authentic joining Scientific Games uniquely positions the business “to continue to excite and entertain players to capture each the development opportunities that exist within reside casino and the convergence of players globally across digital and land-based channels by supplying top immersive experiences.”
Slaney adds that they are “excited” to perform with Authentic’s talented team to enhance their iGaming proposition for operators and player alike.
The acquisition is hot on the heels of Scientific Games’ announcing the divestiture of its worldwide lottery organization to Brookfield Asset Management subsidiary, Brookfield Business Partners L.P. (NYSE:BBU), for $six.05 billion. The deal is expected to close throughout the second quarter of 2022.